Are we marketing to algorithms or humans?

Are we marketing to algorithms or humans? Somewhere along the way, we started optimizing for clicks instead of conversations. Reach instead of relationships. Virality instead of value. Algorithms matter. They decide who sees your content. But humans decide whether they trust you, remember you, and eventually buy from you. That’s exactly what we’ll be discussing at the first edition of the NeherBaari Collective with two brilliant marketers, Areeb Sherwani and Manav. No hacks. No “10x growth” promises. Just an honest conversation about building brands that people actually care about in an AI-first world. If this question has been on your mind too, I’d love to hear your perspective before the event. Are we marketing to algorithms, or have we forgotten the humans on the other side of the screen? If social media algorithms disappeared tomorrow, would your marketing still work? Why?